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Journal of the Academy of Marketing Science
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Marketing and the Law

Rene Sacasas

Co-Editors

Anita Cava

Co-Editors

Marketing decisions are particularly vulnerable to legal rulings made in both the courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Understanding marketing's overall legal environment, including its governing case law, regulatory statutes, and future trends is essential. This review will provide analyses of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor.

Journal of the Academy of Marketing Science, Vol. 21, No. 1, 87-88 (1993)
DOI: 10.1177/0092070393211013
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