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Journal of the Academy of Marketing Science
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Developing Global Products and Marketing Strategies: A Rejoinder

A. Coskun Samli

University of North Florida

James R. Wills, Jr.

University of Hawaii

Laurence Jacobs

University of Hawaii

In this issue of JAMS, Dr. Lyn Amine presents a "comment and an extension" to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine's comments. Our response, combined with Dr. Amine's comments, hopefully will provide constructive research avenues in international product and marketing strategy development.

Journal of the Academy of Marketing Science, Vol. 21, No. 1, 79-83 (1993)
DOI: 10.1177/0092070393211011
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