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Journal of the Academy of Marketing Science
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Organizational Culture and Ethical Research Behavior

Ishmael P. Akaah

Wayne State University

The author examines, in the context of Wallach's (1983) conceptualization, the influence of bureaucratic, supportive, and innovative cultural dimensions on marketing research professionals' reported ethical research behavior. The results indicate that marketing research professionals in organizations of bureaucratic-innovative-supportive culture reflect the highest reported research ethics behavior, followed by those in organizations of innovative-supportive and bureaucratic-only cultures, respectively.

Journal of the Academy of Marketing Science, Vol. 21, No. 1, 59-63 (1993)
DOI: 10.1177/0092070393211008
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