This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Mascarenhas, O. A. J. Articles by Higby, M. A. Search for Related Content Social Bookmarking                         What's this?

Peer, Parent, and Media Influences in Teen Apparel Shopping

University of Detroit Mercy

Mary A. Higby

University of Detroit Mercy

Recently developed normative versus informative interpersonal influence scales were modified and extended to explore interpersonal influences in teen apparel shopping. Three major influence sources were considered-peers, parents, and the media. Major findings indicated that teens receive significantly more parental influences during special shopping than ordinary shopping; parent-and media-informative influences exceed almost all others whereas media-normative influence is dominated by almost all other influences. These findings suggest that advertisers and marketers could avoid targeting teens with normative messages, since they are more likely to reach teens through informative messages specifically directed at their parents. Teen age, gender, family size, and gift money to teens were found to significantly affect the level and type of teen apparel shopping influences.

Journal of the Academy of Marketing Science, Vol. 21, No. 1, 53-58 (1993)
DOI: 10.1177/0092070393211007


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				D. M. Moscardelli and R. Divine Adolescents' Concern for Privacy When Using the Internet: An Empirical Analysis of Predictors and Relationships With Privacy-Protecting Behaviors Family and Consumer Sciences Research Journal, March 1, 2007; 35(3): 232 - 252. [Abstract] [PDF]

				P. Beaudoin and M. J. Lachance Determinants of Adolescents' Brand Sensitivity to Clothing Family and Consumer Sciences Research Journal, June 1, 2006; 34(4): 312 - 331. [Abstract] [PDF]

				J. E. Workman Alcohol Promotional Clothing Items and Alcohol Use by Underage Consumers Family and Consumer Sciences Research Journal, March 1, 2003; 31(3): 331 - 354. [Abstract] [PDF]

				C. L. Ferle, H. Li, and S. M. Edwards An Overview of Teenagers and Television Advertising in the United States International Communication Gazette, February 1, 2001; 63(1): 7 - 24. [Abstract] [PDF]

				K. M. Palan Relationships between Family Communication and Consumer Activities of Adolescents: An Exploratory Study Journal of the Academy of Marketing Science, October 1, 1998; 26(4): 338 - 349. [Abstract] [PDF]

				S. Shim and A. Koh Profiling Adolescent Consumer Decision-Making Styles: Effects of Socialization Agents and Social-Structural Variables Clothing and Textiles Research Journal, January 1, 1997; 15(1): 50 - 59. [Abstract] [PDF]