This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Add to Saved Citations Download to citation manager Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Malhotra, N. K. Search for Related Content Social Bookmarking                         What's this?

Mnemonics in Marketing: a Pedagogical Tool

Georgia Institute of Technology

The popular mnemonic techniques are defined, classified, and described. Empirical evidence is cited supporting the effectiveness of mnemonic techniques in a variety of learn ing contexts. It is explained why mnemonics are effective. Then, a particular mnemonic technique, the first letter mnemonic, is selected to illustrate how the topic of ques tionnaire design can be taught using mnemonics. The use of mnemonics in classroom teaching is discussed with specific reference to teaching marketing research and other market ing courses.

Journal of the Academy of Marketing Science, Vol. 19, No. 2, 141-149 (1991)
DOI: 10.1177/009207039101900208


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				J. L. Saber and R. D. Johnson Don't Throw Out the Baby With the Bathwater: Verbal Repetition, Mnemonics, and Active Learning Journal of Marketing Education, December 1, 2008; 30(3): 207 - 216. [Abstract] [PDF]