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Journal of the Academy of Marketing Science
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A Framework for the Combination of Forecasts

Benito E. Flores

Texas A & M University

Edna M. White

Bryant College

A framework for the systematic study of the combination of sales and market forecasts is proposed based on the types of forecasts to be combined and the methods used to combine them. A detailed survey of the literature is given in terms of the developed framework and general conclusions about the combination of forecasts area are developed. Some future needs for research are also discussed.

Journal of the Academy of Marketing Science, Vol. 16, No. 3, 95-103 (1988)
DOI: 10.1177/009207038801600313
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