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Three Differential Variables and their Relation to Retail Strategy and Profitability

California State University, San Bernardino

Bobby C. Vaught

Southwest Missouri State University

The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery in dustry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differ ential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents.

Journal of the Academy of Marketing Science, Vol. 16, No. 3, 30-37 (1988)
DOI: 10.1177/009207038801600305


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