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Examing the Effects of Positive Social Labeling, Time, and Request Sizes on Compliance in a Multistage Marketing Survey Context

Chulalongkorn University, Bangkok, Thailand

William H. Motes

University of Alabama

Unal O. Boya

University of Alabama

Following the lead of Reingen and Bearden (1983), this study examines the effectiveness of positive social labeling, particularly in conjunction with other factors, as a means of influencing verbal and behavioral compliance in a multistage marketing survey context. Such results offer a systematic extension to the labeling literature and provide further insight into labeling's role as a practicable method of shaping and stimulating respondent behavior.

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