Journal of the Academy of Marketing Science

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Register here to gain access to SAGE's 500+ Journals Online

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Kallis, M. J.
Right arrow Articles by Vanier, D. J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of the Academy of Marketing Science, Vol. 14, No. 1, 29-35 (1986)
DOI: 10.1177/009207038601400105

The Value of User Image In Quelling Aberrant Consumer Behavior

M. Jeffery Kallis

San Jose State University

Kathleen A. Krentler

San Diego State University

Dinoo J. Vanier

San Diego State University

Shoplifting has reached epidemic proportions. Traditional approaches to keeping this behavior under control have met with limited success. This article explores the use of user image to decrease shoplifting. The analysis supports the ap proach. If the image of the "typical shoplifter" is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?