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Journal of the Academy of Marketing Science
Archive of 1996 Online Issues:

previous 1996 next
March
Spring 1996; 24 (2): 99 - 186 		June
Summer 1996; 24 (3): 195 - 283
September
Fall 1996; 24 (4): 291 - 388 		December
Winter 1996; 25 (1): 3 - 95