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Journal of the Academy of Marketing Science
Archive of 1995 Online Issues:

previous 1995 next
March
Spring 1995; 23 (2): 83 - 145 		June
Summer 1995; 23 (3): 155 - 224
September
Fall 1995; 23 (4): 235 - 376 		December
Winter 1995; 24 (1): 3 - 89