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Journal of the Academy of Marketing Science
Archive of 1994 Online Issues:

previous 1994 next
January
Winter 1994; 22 (1): 3 - 92 		March
Spring 1994; 22 (2): 99 - 190
June
Summer 1994; 22 (3): 195 - 306 		September
Fall 1994; 22 (4): 315 - 405
December
Winter 1994; 23 (1): 3 - 76