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This journal is now published by Springer. Select an Issue from the Archive March 1973—October 2006 Search for Articles March 1973—October 2006 Final Issue October 2006 Article Statistics Most-Read Articles Most-Cited Articles RSS Feed Final Issue * Free Sample Issue * For an alternate route to Journal of the Academy of Marketing Science Online use this URL: http://intl-jam.sagepub.com/ (More Information) Copyright © 2010 by Academy of Marketing Science Online ISSN: 1552-7824      Print ISSN: 0092-0703 Privacy Policy