Journal of the Academy of Marketing Science
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Final SAGE Issue: October 2006
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All Issues
March 1973 - October 2006
- For an alternate route to Journal of the Academy of Marketing Science Online use this URL: http://intl-jam.sagepub.com [More Information]
Most
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Most Read
- Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework
- From the Editors: Enhancing Marketing Theory in Academic Research
- Marketing and the Law: Cobranding Requires Strong Contract Protections
- The Role of Emotions in Marketing
- The Consumer Quest for Authenticity: The Multiplicity of Meanings Within the MG Subculture of Consumption
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Most Cited
- On the Evaluation of Structural Equation Models
- Customer Loyalty: Toward an Integrated Conceptual Framework
- The Nature and Determinants of Customer Expectations of Service
- Relationship Marketing of Services--Growing Interest, Emerging Perspectives
- Relational Benefits in Services Industries: The Customer's Perspective